Scott Anthony, owner of Fox's Pizza Den in Punxsutawney
, Pennsylvania, is a 15-year pizza veteran. Scott is rapidly becoming an industry guru in the field of community marketing and the art of working with the media and gaining free publicity.
Scott previously owned a successful janitorial service, but following back surgery in 1994, he sought a change of careers. He looked into the pizza business and has never looked back. Applying basic business principles to his den in Punxsutawney, Pennsylvania, he now operates one of the most successful stores in the company.
Media-savvy pizzeria operators will testify to the image-enhancing power of printers’ ink - they will also pay a public relations firm upwards of $1000 / month for it! WHY, when you can supercharge your business with this underutilized tool?
"I have been in the pizza & sandwich franchise industry almost since it's inception. I have opened over 300 locations and have had as many franchisees. Scott is one of the best in the business when it comes to utilizing the media to gain free publicity, name recognition and build a rock solid image of his business.“ – Jim Fox Sr., Founder & President, Fox’s Pizza Den Inc.
Scott's positive PR for Fox's Pizza Den, inc.
helped the comapny grow nearly 50% in the last 3 years! Examples of Fox's PR
---
This article later gained the attention of national restaurant consultants & was published in 'The SMART Systems INSIDER' newsletter - a publication of SmileButton.com
International Publication - December 2008
Anthony's marketing tactics were featured in PR Tips for Not for Profits The report is published by Austrailian marketing expert, Bob Crawshaw. Cranshaw is Managing Director of Maine Street Marketing, which provides innovative marketing solutions for communities & businesses.
To request a copy of this FREE report please e-mail me at FoxsPizza56@aol.com
Fox's Pizza Den owner, Scott Anthony was recently interviewed by Pizza Insight
The interview recorded on CD dealt with Community Marketing and was distributed nationwide to a select group of pizza operators belonging to he National Association of Pizzeria Operators.
Pizzerias account for approximately 7 percent of the total number of restaurants in the U.S., and 6.5 percent of the restaurant industry's overall sales. We all compete for our slice of that $37 Billion Pizza Pie.
Most of Us Work Hard to Promote Our own Brands, creating our own niche, developing a concept, implementing an idea, living up to an ideal. Ask yourself; How Many of Us Take Time to Promote Our Segment or Our Industry? After all if it is good for the pizza business it is good for all of us.
My goal is to promote the Pizza industry & it's many contributions to our society. Pizzerias create jobs & stimulate the economy, they are often the core of community fundraising efforts. They provide family friendly meeting places. Pizza operators serve a product known for it's rich heritage, it's health benefits & it's appeal to all peoples. The innovative ideas this industry has yielded have changed the way we do business.
I aim to Create awareness of the accomplishments of pizzeria operators. The hyperlinks here show how some creative marketing has given operators the publicity they have earned & boosted their bottom line.
That makes Punxsutawney home to three times the per capita average of Pennsylvania pizzerias and four times the national average,
How do we beat the odds? By building a positive image of my business & making people aware of that I increased sales over 660% since I took over a dying business
Now, I want to help you promote your business & our industry. I am available to help write a marketing plan, get a press release distributed & get your pizzeria on the map & on the road to success.
Well done media placement is advertising we could never afford. Contact me NOW & let's discuss how I can help YOU. Reasonable rates.
Scott Anthony, owner of 
