Scott Anthony - Pizza Industry Marketing Expert

TABLE OF CONTENTS

  • MY STORY
  • INTERVIEWS
  • SEMINARS
  • SERVICES / CONTACT
  • MARKETING PARTNERS


  • MY STORY -

    Scott Anthony, owner of Fox's Pizza Den in Punxsutawney , Pennsylvania, is a 13-year pizza veteran. Scott is rapidly becoming an industry guru in the art of working with the media and gaining free publicity.

    Scott previously owned a successful janitorial service, but following back surgery in 1994, he sought a change of careers. He looked into the pizza business and has never looked back. Applying basic business principles to his den in Punxsutawney, Pennsylvania, he now operates one of the most successful stores in the company.

    Most noted for his marketing efforts, Scott is rapidly becoming an industry guru in the art of working with the media and gaining free publicity.

    Media-savvy pizzeria operators will testify to the image-enhancing power of printers’ ink - they will also pay a public relations firm upwards of $1000 / month for it! WHY, when you can supercharge your business with this underutilized tool?

    "I have been in the pizza & sandwich franchise industry almost since it's inception. I have opened over 300 locations and have had as many franchisees. Scott is one of the best in the business when it comes to utilizing the media to gain free publicity, name recognition and build a rock solid image of his business.“Jim Fox Sr., Founder & President, Fox’s Pizza Den Inc.

    Scott's positive PR for Fox's Pizza Den, inc. helped the comapny grow nearly 50% in the last 3 years! Examples of Fox's PR

  • January 2005 - “Fox's Pizza - 2004 Review”
  • July 2005 – "Karington In The Den"
  • September 2005 – "Fox’s Pizza Den opens first California unit"
  • December 2005 – "Labor and love | Fox’s Pizza Den | Pizza Martkeplace"
  • March 2006 – “Hot Slice - Fox's Pizza Den Celebrates 35th Anniversary”
  • May 2006 – "Lincoln Father Organizes Fundraiser For St. E's Neo-Natal Care Unit"
  • April 2007 – “Thinking Inside the Box”
  • September 2007 – PMQ's Pizza Magazine - "Emergency Crews Honored"
  • October 2007 – "Firefighters Stretch Dough to Record Lengths"
    Other accomplishments include:

  • 1994 - Manager, Fox’s Pizza Den Punxsutawney, PA
  • 1995 – Owner/ Operator – Fox’s Pizza Den
  • Summer 2001 – PMQ’s “Blown Away by an E-mail Promo”
  • Spring 2002 – FAB (Franchising At it's Best) Award
    ----- Noted as One of the Top-Ten Marketing & Sales Strategies
  • March 2004 – Presented Key to the City
  • April 2004 – Appointed Publisher of Fox’s E-Newsletter
  • December 2004 – Appointed Store Trainer
  • January 2005 - Franchisee Forum Moderator
  • Winter 2005 – present - Pizza Seminar Speaker
  • Fall 2006 - PizzaPartner.com
  • Spring 2007 - Member of National Wire Services
  • Fall 2007 - Published Author for Trade Publication
  • December 2007 – Fox’s Pizza Den named Small Business of the Year
  • May 2008 – 2008 "Outstanding Business Awards" and "Distinguished Service Citations"

     is listed in the Yearbook of Experts at www.expertclick.com


    is listed at
    ExpertClick.com

    ARTICLES PUBLISHED -

    'The Burden of One?' published in Pizza Today Magazine, October 2007

    'Fair Trade' published in Pizza Today Magazine, March 2008

    My first feature length article;
    'Give and Take' published in Pizza Today Magazine, April 2008

    INTERVIEWS -

    'Running Commentary' - Pizza Today, June 2008

    'The Hood'

    Go Beyond Pepperoni

    DM Public Relations - Pizza Marketplace

    Pizzerias feeding the faithful | Pizza Toppings | Pizza Martkeplace

    Revention POS Solutions |Customer Corner

    NATIONAL BUSINESS RADIO - 'Lorraine Entertains' Interviews Pizza Marketing Expert

    Jousting with Jared | Operations | Pizza Martkeplace
    Effective E-mail Marketing - Pizza Today, August 2007


    Fox's Pizza Den owner, Scott Anthony was recently interviewed by Pizza Insight

    The interview recorded on CD dealt with Community Marketing and was distributed nationwide to a select group of pizza operators belonging to he National Association of Pizzeria Operators.

    NATIONAL TALK RADIO - features local Fox's Owner.
    PMQ's Pizza News - Growing Your Business Talk Radio Show with Fred & Lyna

    Hear the interview with Fred & Lyna Click on Show Archives on the left side of the page & listen to the Janury 29th show about Pizza & Marketing.

    Pizza! The Movie

    Wasn’t it about time somebody made a documentary about pizza?

    It sure was. Who also expected there to be such drama, passion, controversy, suspense, action, and fun all in one movie?!?

    The movie features a clip of Scott Anthony at NAPICS - 2005 discussing timely issues in the pizza industry

    Order yours now: Pizza! The Movie The DVD is $20 plus $3 for S&H



    Pizza Today magazine interviews Punxsy's Fox's Pizza Den 5 Questions
    - Photos by Shea Photography - Punxy's Digital Photography Studio

    Outside the Box - Marketing with Box Toppers
    Pizza Today - Plastic Profits
    Pizza Marketing Quarterly - Dinner & a Movie
    MARKETING: Setting up for Super Bowl | | Pizza Martkeplace

    SEMINARS -

    In recent years Scott has traveled the country teaching pizzeria operators to turn 'Prose into Profits'

    You will learn how to:

  • DIY
  • Build a positive community image
  • Create Top of Mind Awareness
  • Make friends in high places
  • Be the envy of your competition
  • Save $1000’s in advertising costs



    Recent Shows include:

    Pizza University Seminars - NYC
    Las Vegas Pizza Expo 2006 & 2007
    NAPICS OPERATOR EXPERT
    Pizza Today's Northeast Pizza Show 2007

    UPCOMING EVENTS:
    NAPICS tops previous attendance record | Pizza Equipment | Pizza Martkeplace - "NAPICS attendees were treated to a wealth of seminar information"

    April 1-3, 2008 in Las Vegas - Talk of the Town - Session Summary

    SERVICES / CONTACT -

    Mission Statement:

    The U.S. restaurant industry is expected to tally $537 billion in sales in 2007. Pizzerias account for approximately 7 percent of the total number of restaurants in the U.S., and 6.5 percent of the restaurant industry's overall sales. We all compete for our slice of that $30 Billion Pizza Pie.

    Most of Us Work Hard to Promote Our own Brands, creating our own niche, developing a concept, implementing an idea, living up to an ideal. Ask yourself; How Many of Us Take Time to Promote Our Segment or Our Industry? After all if it is good for the pizza business it is good for all of us.

    My goal is to promote the Pizza industry & it's many contributions to our society. Pizzerias create jobs & stimulate the economy, they are often the core of community fundraising efforts. They provide family friendly meeting places. Pizza operators serve a product known for it's rich heritage, it's health benefits & it's appeal to all peoples. The innovative ideas this industry has yielded have changed the way we do business.

    I aim to Create awareness of the accomplishments of pizzeria operators. The hyperlinks here show how some creative marketing has given operators the publicity they have earned & boosted their bottom line.

    Examples: Powerful PR

    My own pizzeria, located in Punxsutawney, PA (home of Punxsy Phil) is example of that. Note the following;

  • Population: 10,500 people live in a 5 mile radius
  • 3 major pizza franchises
  • 9 independent operators offering pizza
  • That makes Punxsutawney home to three times the per capita average of Pennsylvania pizzerias and four times the national average,

    How do we beat the odds? By building a positive image of my business & making people aware of that I increased sales over 660% since I took over a dying business

    Wise words from simple, successful men | Fox’s Pizza Den | Pizza Martkeplace

    Now, I want to help you promote your business & our industry. I am available to help write a marketing plan, get a press release distributed & get your pizzeria on the map & on the road to success.

    Well done media placement is advertising we could never afford. Contact me NOW & let's discuss how I can help YOU. Reasonable rates.

    Fox's Pizza Den
    Scott L. Anthony, Marketing consultant
    115 North Findley Street
    Punxsutawney, PA 15767
    PH: 814.938.4615
    FoxsPizzaPunxsy.com / Martketing Consultant
    E-mail: FoxsPizza56@aol.com


    MARKETING PARTNERS -

  • CFM Concepts
  • Pizza Partner
  • Pizza Today
  • Big Dave Ostrander
  • Edge Ovens - Conveyor Pizza Ovens
  • Revention POS Solutions - As Unique as Your Business
  • World Pizza Champions
  • Pizza Insight
  • Smile Button Enterprises |Home Page | David Scott Peters: Restaurant Systems

  • Outsmart Your Competitors by Turning Today's New Neighbors Into Tomorrow's Loyal Customers!