Scott Anthony, owner of Fox's Pizza Den in Punxsutawney
, Pennsylvania, is a 16-year pizza veteran. Scott is rapidly becoming an industry guru in the field of community marketing and the art of working with the media and gaining free publicity.
Scott previously owned a successful janitorial service, but following back surgery in 1994, he sought a change of careers. He looked into the pizza business and has never looked back. Applying basic business principles to his den in Punxsutawney, Pennsylvania, he now operates one of the most successful stores in the company.
Media-savvy pizzeria operators will testify to the image-enhancing power of printers’ ink - they will also pay a public relations firm upwards of $1000 / month for it! WHY, when you can supercharge your business with this underutilized tool?
"I have been in the pizza & sandwich franchise industry almost since it's inception. I have opened over 300 locations and have had as many franchisees. Scott is one of the best in the business when it comes to utilizing the media to gain free publicity, name recognition and build a rock solid image of his business.“ – Jim Fox Sr., Founder & President, Fox’s Pizza Den Inc.
Scott's positive PR for Fox's Pizza Den, inc.
helped the comapny grow nearly 50% in the last 3 years! Examples of Fox's PR
June 2009 -
SCUOLA ITLAIANA PIZZAOILI -
Scott Anthony, owner of Fox's Pizza Den recently gained certification from the International School of Pizza
. The certification course in Classic Italian Pizza took place in San Francisco, CA. Students worked hands on throughout the course and really dissect the fundamentals of dough, pizza in theory, wood fired and electric oven skills, and sauce recipes. The theory and practical portion of the course is from the Scuola Italiana Pizzaioli's work book and has been translated into english with diagrams. The school was instructed by Tony Gemignani, a certified master from the Scuola Italiana Pizzaioli in Italy. Gemignani
is also a world renowned author, pizzeria owner and Guinness Book of World records inducteee.
Anthony is a 16-year pizza veteran. He has rapidly become an industry guru in the field of community marketing and the art of working with the media and gaining free publicity. Over the past several years he has been part of the Pizza Today / Pizza Expo family of speakers & contributors.
Pizza Today Magazine, is the top magazine in the pizza industry & the number two restaurant magazine in the USA.
Pizza Today magazine is known worldwide. Over the last 25 years, it has earned the reputation of being the most respected source of business and product information in the pizzeria industry. If you, a pizzeria operator are in need of solutions to situations to problems in your store ...or are looking for opportunities to increase your profits ...this is the magazine to turn to first.
Understanding this is a business publication and not some novel or special-interest magazine, Pizza Today's editorial is written in a style known as Service Journalism ...in other other words, every feature, column and article gets right to the point.
International Publication - December 2008
Anthony's marketing tactics were featured in PR Tips for Not for Profits The report is published by Austrailian marketing expert, Bob Crawshaw. Cranshaw is Managing Director of Maine Street Marketing, which provides innovative marketing solutions for communities & businesses.
To request a copy of this FREE report please e-mail me at FoxsPizza56@aol.com
Pizzerias account for approximately 7 percent of the total number of restaurants in the U.S., and 6.5 percent of the restaurant industry's overall sales. We all compete for our slice of that $37 Billion Pizza Pie.
Most of Us Work Hard to Promote Our own Brands, creating our own niche, developing a concept, implementing an idea, living up to an ideal. Ask yourself; How Many of Us Take Time to Promote Our Segment or Our Industry? After all if it is good for the pizza business it is good for all of us.
My goal is to promote the Pizza industry & it's many contributions to our society. Pizzerias create jobs & stimulate the economy, they are often the core of community fundraising efforts. They provide family friendly meeting places. Pizza operators serve a product known for it's rich heritage, it's health benefits & it's appeal to all peoples. The innovative ideas this industry has yielded have changed the way we do business.
I aim to Create awareness of the accomplishments of pizzeria operators. The hyperlinks here show how some creative marketing has given operators the publicity they have earned & boosted their bottom line.