Scott Anthony - Pizza Industry Marketing Expert
TABLE OF CONTENTS
MY STORY
INTERVIEWS
SEMINARS
SERVICES / CONTACT
MARKETING PARTNERS
MY STORY -
Scott Anthony, owner of Fox's Pizza Den in Punxsutawney
, Pennsylvania, is a 13-year pizza veteran. Scott is rapidly becoming an industry guru in the art of working with the media and gaining free publicity.
Scott previously owned a successful janitorial service, but following back surgery in 1994, he sought a change of careers. He looked into the pizza business and has never looked back. Applying basic business principles to his den in Punxsutawney, Pennsylvania, he now operates one of the most successful stores in the company.
Most noted for his marketing efforts, Scott is rapidly becoming an industry guru in the art of working with the media and gaining free publicity.
Media-savvy pizzeria operators will testify to the image-enhancing power of printers’ ink - they will also pay a public relations firm upwards of $1000 / month for it! WHY, when you can supercharge your business with this underutilized tool?
"I have been in the pizza & sandwich franchise industry almost since it's inception. I have opened over 300 locations and have had as many franchisees. Scott is one of the best in the business when it comes to utilizing the media to gain free publicity, name recognition and build a rock solid image of his business.“ – Jim Fox Sr., Founder & President, Fox’s Pizza Den Inc.
Scott's positive PR for Fox's Pizza Den, inc.
helped the comapny grow nearly 50% in the last 3 years! Examples of Fox's PR
January 2005 - “Fox's Pizza - 2004 Review”
July 2005 – "Karington In The Den"
September 2005 – "Fox’s Pizza Den opens first California unit"
December 2005 – "Labor and love | Fox’s Pizza Den | Pizza Martkeplace"
March 2006 – “Hot Slice - Fox's Pizza Den Celebrates 35th Anniversary”
May 2006 – "Lincoln Father Organizes Fundraiser For St. E's Neo-Natal Care Unit"
April 2007 – “Thinking Inside the Box”
September 2007 – PMQ's Pizza Magazine - "Emergency Crews Honored"
October 2007 – "Firefighters Stretch Dough to Record Lengths"
Other accomplishments include:
1994 - Manager, Fox’s Pizza Den Punxsutawney, PA
1995 – Owner/ Operator – Fox’s Pizza Den
Summer 2001 – PMQ’s “Blown Away by an E-mail Promo”
Spring 2002 – FAB (Franchising At it's Best) Award
----- Noted as One of the Top-Ten Marketing & Sales Strategies
March 2004 – Presented Key to the City
April 2004 – Appointed Publisher of Fox’s E-Newsletter
December 2004 – Appointed Store Trainer
January 2005 - Franchisee Forum Moderator
Winter 2005 – present - Pizza Seminar Speaker
Fall 2006 - PizzaPartner.com
Spring 2007 - Member of National Wire Services
Fall 2007 - Published Author for Trade Publication
December 2007 – Fox’s Pizza Den named Small Business of the Year
May 2008 – 2008 "Outstanding Business Awards" and "Distinguished Service Citations"
is listed at
ExpertClick.com
ARTICLES PUBLISHED -
'The Burden of One?' published in Pizza Today Magazine, October 2007
'Fair Trade' published in Pizza Today Magazine, March 2008
My first feature length article;
'Give and Take' published in Pizza Today Magazine, April 2008
INTERVIEWS -
'Running Commentary' - Pizza Today, June 2008
'The Hood'
Go Beyond Pepperoni
DM Public Relations - Pizza Marketplace
Pizzerias feeding the faithful | Pizza Toppings | Pizza Martkeplace
Revention POS Solutions |Customer Corner
NATIONAL BUSINESS RADIO - 'Lorraine Entertains' Interviews Pizza Marketing Expert
Jousting with Jared | Operations | Pizza Martkeplace
Effective E-mail Marketing - Pizza Today, August 2007
Fox's Pizza Den owner, Scott Anthony was recently interviewed by Pizza Insight
The interview recorded on CD dealt with Community Marketing and was distributed nationwide to a select group of pizza operators belonging to he National Association of Pizzeria Operators.
NATIONAL TALK RADIO - features local Fox's Owner.
PMQ's Pizza News - Growing Your Business Talk Radio Show with Fred & Lyna
Hear the interview with Fred & Lyna Click on Show Archives on the left side of the page & listen to the Janury 29th show about Pizza & Marketing.
Pizza! The Movie
Wasn’t it about time somebody made a documentary about pizza?
It sure was. Who also expected there to be such drama, passion, controversy, suspense, action, and fun all in one movie?!?
The movie features a clip of Scott Anthony at NAPICS - 2005
discussing timely issues in the pizza industry
Order yours now: Pizza! The Movie The DVD is $20 plus $3 for S&H
Pizza Today magazine interviews Punxsy's Fox's Pizza Den
5 Questions
- Photos by Shea Photography - Punxy's Digital Photography Studio
Outside the Box - Marketing with Box Toppers
Pizza Today - Plastic Profits
Pizza Marketing Quarterly - Dinner & a Movie
MARKETING: Setting up for Super Bowl | | Pizza Martkeplace
SEMINARS -
In recent years Scott has traveled the country teaching pizzeria operators to turn 'Prose into Profits'
You will learn how to:
DIY
Build a positive community image
Create Top of Mind Awareness
Make friends in high places
Be the envy of your competition
Save $1000’s in advertising costs
Recent Shows include:
Pizza University Seminars - NYC
Las Vegas Pizza Expo 2006 & 2007
NAPICS OPERATOR EXPERT
Pizza Today's Northeast Pizza Show 2007
UPCOMING EVENTS:
NAPICS tops previous attendance record | Pizza Equipment | Pizza Martkeplace - "NAPICS attendees were treated to a wealth of seminar information"
April 1-3, 2008 in Las Vegas - Talk of the Town - Session Summary
SERVICES / CONTACT -
Mission Statement:
The U.S. restaurant industry is expected to tally $537 billion in sales in 2007. Pizzerias account for approximately 7 percent of the total number of restaurants in the U.S., and 6.5 percent of the restaurant industry's overall sales. We all compete for our slice of that $30 Billion Pizza Pie.
Most of Us Work Hard to Promote Our own Brands, creating our own niche, developing a concept, implementing an idea, living up to an ideal. Ask yourself; How Many of Us Take Time to Promote Our Segment or Our Industry? After all if it is good for the pizza business it is good for all of us.
My goal is to promote the Pizza industry & it's many contributions to our society. Pizzerias create jobs & stimulate the economy, they are often the core of community fundraising efforts. They provide family friendly meeting places. Pizza operators serve a product known for it's rich heritage, it's health benefits & it's appeal to all peoples. The innovative ideas this industry has yielded have changed the way we do business.
I aim to Create awareness of the accomplishments of pizzeria operators. The hyperlinks here show how some creative marketing has given operators the publicity they have earned & boosted their bottom line.
Examples: Powerful PR
My own pizzeria, located in Punxsutawney, PA (home of Punxsy Phil)
is example of that. Note the following;
Population: 10,500 people live in a 5 mile radius
3 major pizza franchises
9 independent operators offering pizza
That makes Punxsutawney home to three times the per capita average of Pennsylvania pizzerias and four times the national average,
How do we beat the odds? By building a positive image of my business & making people aware of that I increased sales over 660% since I took over a dying business
Wise words from simple, successful men | Fox’s Pizza Den | Pizza Martkeplace
Now, I want to help you promote your business & our industry. I am available to help write a marketing plan, get a press release distributed & get your pizzeria on the map & on the road to success.
Well done media placement is advertising we could never afford. Contact me NOW & let's discuss how I can help YOU. Reasonable rates.
Fox's Pizza Den
Scott L. Anthony, Marketing consultant
115 North Findley Street
Punxsutawney, PA 15767
PH: 814.938.4615
FoxsPizzaPunxsy.com / Martketing Consultant
E-mail: FoxsPizza56@aol.com
MARKETING PARTNERS -
CFM Concepts
Pizza Partner
Pizza Today
Big Dave Ostrander
Edge Ovens - Conveyor Pizza Ovens
Revention POS Solutions - As Unique as Your Business
World Pizza Champions
Pizza Insight
Smile Button Enterprises |Home Page | David Scott Peters: Restaurant Systems
Outsmart Your Competitors by Turning Today's New Neighbors Into Tomorrow's Loyal Customers!
